12 years ago two guys came up with a great way to share videos and YouTube was born. Little did we know how long it would last and how powerful the platform would become used by content creators globally.
However, there have been changes to how the platform works which is having an interesting effect on the residents of the website and its competitors are eagerly awaiting to see the outcome.
A lot of the content creators I watch on a regular basis are being forced down the algorithms to make room for a “family friendly” version of the website. These are creators are usually free in the words, swearing and shouting mostly whilst making their way through annoying games or hard tutorials.
It wouldn’t be such a problem but because YouTube is their source of income, they’re having to bend to demands or find another platform. Some of which are now decided to do the latter.
Twitch is the place where people are heading and I believe this is for two reasons: the freedom of creation (saying and doing whatever you want) and the interaction it gets with users – live sessions enable them to interact directly with their audience. This is something that YouTube
It’s interesting, after the “.com bubble burst” and the internet giants came into power, none of them have seemed breakable. Google is the king of search and Facebook, the king of social.
YouTube, being part of the Google clan, you would assume is too big to fall down to the pressures put onto it by its users. But it relies on one important factor: its content creators. If the content isn’t being created, then there is no reason why it would survive.
However, it’s completely unlikely that at any point YouTube is going to fall over. Although they are suffering a mass exodus of some of its content creators, the gaps are being filled back up by new users and if you are like me then you are finding new, related, creators that fill the void of the ones that left.
I sadly ponder this question too much for someone who has very little involvement with YouTube, I purely use it to watch stupid videos when I have downtime or to help me write (I’m watching it now to help keep my concentration).
Having thought about the question, I am in the strong position that they shouldn’t try and win back the content creators that have left but they should look at why those people left in the first place to keep its platform enticing for new talent.
I think the censorship problem they have should be fixed, they should also be held partly accountable for what creators are putting on their website (as should Facebook, Twitter, and others). They are a platform that is watched by all ages and many audiences, so setting age limits on videos will not only improve the censorship problem and retain key talent but also give them more opportunity to target adverts.
We’re learning a lot everyday about what works on the internet and how it should be watched, or governed by the powers that be. We know the governments shouldn’t censor it, but importantly we need a watchdog and we need accountability for everyone.
YouTube will continue to grow and its creators will continue to rise, fall, and make mistakes. But that’s the important part of a growing community that puts everything on show, it creates a debate and that’s only ever a good thing.
I have another post about the YouTube issue here. There are many issues we need to overcome here and only by working together will YouTube and content creators solve them.